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Technology Transfer
This title was first published in 2000: The theme of this collection of essays is "technology transfer".The topic has three major aspects: the interchange of technologies between military and civilian applications - "spin-off", "dual use", "conversion" and "diversification" fall under this heading; the proliferation of military arms, which could occur either through arms races between developed nations or through the transfer of military technology from developed arms industries to less developed nations - "proliferation", "arms races" and "arms control agreements" fall under this heading; and the transfer of civilian technologies from developing nations to less developed nations.The expression, "North-South transfer" and the idea of "development" come under this final section.The essays offer examination of all three aspects.
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Technology Transfer : Making the Most of Your Intellectual Property
Scientists in the laboratory often fail to take advantage of the commercial exploitation of their research.This is frequently because they simply do not know what to do.Technology Transfer is a careful account of how to start the process of commercialisation of technology, and describes in detail the difficulties, and amount of time needed, to carry the process through to a successful conclusion.This book provides a much needed step by step guide to the commercialisation of research.It addresses three major themes: how to protect your intellectual property, how to develop it commercially via licensing and business 'start up', and how to finance and manage your new company.This book is essential reading for any research scientist whose work has commercial applications.
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Media & Entertainment Law
Now in its fifth edition, this textbook combines comprehensive coverage with rigorous analysis of a key area of the law.The author illuminates how the courts strive to strike a balance between the freedoms and responsibilities of the press on the one hand and an individual’s right to privacy on the other. Maintaining its coverage of the law across the UK (including Scotland and Northern Ireland) and the EU, the new edition has been brought up to date with expert insights into significant developments and judgments, including: the impact of changes in intellectual property law, data protection, GDPR and copyright law post Brexit – including the cases of Schrems II and Ed Sheeran; analysis of new case law and developments in privacy and freedom of the media – including Duchess of Sussex (Meghan Markle) v The Mail on Sunday and ZXC v Bloomberg; the introduction of new Scottish defamation laws and the importance of defamatory meaning; the response to disinformation, fake news and social media – including tweeting jurors and contempt. With a variety of pedagogical features to encourage critical thinking, this unique textbook is essential reading for media and entertainment law courses at undergraduate and postgraduate levels and an insightful resource for students and reflective practitioners of journalism, public relations and media studies.
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Gooey Media : Screen Entertainment and the Graphic User Interface
Explores the influence of the graphic user interface on contemporary screen mediaArgues for a critical reading of screen media which centres the GUI in the production and reception of this mediaOffers an innovatively interdisciplinary exploration of digital screen media, employing film studies, new media studies, videogame studies, urban theory, and morePlaces interfaces, videogames, films, television, apps, VR, and other media on equal footing Analyses a wide variety of case studies from various contemporary mainstream media to show their connections and influencesUpdates ideas of media convergence and remediation for today's overlapping media environmentThe Graphic User Interface, or GUI, is the adhesive centre of today's screen entertainment web.From films and television to apps and videogames, it holds together a multitude of media and shapes the way they are accessed, organised, created, consumed, and manipulated.However, it does not do so without leaving viscous traces, and Gooey Media: Screen Entertainment and the Graphic User Interface examines this residue and its consequences, revealing how the GUI exerts a powerful influence on contemporary media. Focusing on aesthetics and adopting a media agnostic approach, Jones explores cinema, streaming platforms, television, user-generated content, videogames, apps, virtual reality, VFX, design software, and more in order to show how they cross-pollinate with one another and with our desktop interfaces.The result is a new approach for analysing convergent media in the digital era.
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Transfer
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Geothermal Energy Engineering : Technology Transfer with the Oil and Gas Industry
Geothermal Energy Engineering: Technology Transfer from the Oil and Gas Industry focuses on geothermal energy technology, engineering, field, and operational topics as seen from an oil and gas industry perspective.To accelerate development of an important source of clean energy during the energy transition, proven oil and gas technologies can pivot towards geothermal energy production, for both power generation and direct heat applications.The book's chapters are written by world-renewed subject matter experts who address practical applications optimized in the oil and gas industry that can be adapted to accelerate geothermal energy production. The book progresses from an introduction to geothermal energy, cover types of geothermal and hybrid systems, address geothermal subsurface characterization, exploration, drilling, completion and production, facilities and project management, and includes analysis of technical and economic aspects of geothermal systems, gaps and future opportunities.
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University Technology Transfer : What It Is and How to Do It
Demystifying technology transfer—an increasingly important but little-understood aspect of research universities' mission. How do we transfer the brilliance of university research results into new products, services, and medicines to benefit society?University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence.These early-stage technologies need investment from existing and new businesses to benefit society.But how do we connect university research outputs with business and investors?This process, Tom Hockaday explains, is what university technology transfer is all about: identifying, protecting, and marketing university research outputs in order to shift opportunities from the university into business.In this detailed introductory book—a comprehensive overview of and guide to the subject—Hockaday, an internationally recognized technology transfer expert, offers up his insider observations, opinions, and suggestions about university technology transfer.He also explains how to develop, strategically operate, and fund university technology transfer offices while behaving in accordance with the central mission of the university. Aimed at people who work in or with university technology transfer offices, as well as anyone who wants to learn the basics of what is involved, University Technology Transfer speaks to a global audience.Tackling a complex topic in clear language, the book reveals the impressive scale of patenting, licensing, and spin-out company creation while also demonstrating that university technology transfer is a commercial activity with benefits that go well beyond the opportunity to make money.
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Writing for Visual Media
Writing for Visual Media provides writers with an understanding of the nature of visual writing behind all visual media.Such writing is vital for directors, actors, and producers to communicate content to audiences.Friedmann provides an extended investigation into dramatic theory and how entertainment narrative works, illustrated by examples and detailed analysis of scenes, scripts, techniques, and storylines.This new edition has a finger on the pulse of the rapidly evolving media ecosystem and explains it in the context of writing and creating content.Friedmann lays out many of the complex professional, creative, and commercial issues that a writer needs to understand in order to tell engaging stories and construct effective and professional screenplays. This new edition includes: A new chapter on storytelling A fresh examination of dramatic theory and how to apply it to constructing screenplays Updated discussion of mobile platforms A lengthened discussion of copyright, ethics, and professional development issues An updated companion website with sample scripts and corresponding videos, an interactive glossary, sample storyboards and screenplays, links to industry resources, and materials for instructors such as slides, a syllabus, and a test bank.
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